Hands-On Digital Marketing: Practical Skills Development for Students

Best Selling Course

Hands-On Digital Marketing Program for Students

Last Update : 16 Nov 2023
English
275 students

Entrepreneurship , Be Workforce Ready

4.5 (Facebook Review)

12.0 Hour (Smartphone)

Courses Description

In a digital and social world today, it is important for students to be equipped with social media and digital marketing knowledge for them to be better equipped for both tertiary education and the workforce when they graduate.

Knowledge of basic marketing and digital marketing frameworks will help us to apply what we have learned into different industry sectors we work in. Our workshops are curated based on "Need to Know" rather than Pure-Theory of "Good to Know".

We have conducted digital marketing programs for SUTD's Venture Building Programs, Temasek Polytechnic (LaunchPad) and Ngee Ann Polytechnic (Sandbox) founders and entrepreneurship students.

Course Fee: $398/pax (special discount for MOE schools for classes with 15-20 pax and above)

What you'll learn

The 4Ps vs 7Ps in Marketing Mix
The role of digital marketing in a buyer's journey with a brand or business today
Introduction to a digital sales funnel and integrated digital sales strategies
Map and explore content marketing hooks that our customers will be attracted to
What is a Social Media Strategy?
How can your Social Media Goals be S.M.A.R.T. goals?
How you can quickly plan 30-day worth of social media content
How to design in Canva - Top Tips, Design Guidelines for Social Media
Essentials to Lead Generation, i.e. Offer and Landing Pages

Course content

2 Modules • Best Selling Course • 12.0 Hour training

Marketing vs Digital Marketing4 activities. 40 Min
SWOT Analysis and S.M.A.R.T. Goals3 activities. 70 Min

Class Portfolios and Resources | FAQs

Meet your Instructors

Charmaine Lee

Chief Learning Officer, The Good Designers

9 Courses
5.0 Instructor Rating
Trained 3250 Students

Meet Charmaine Lee, the Chief Learning Officer at The Good Designers.

With over 8 years of training experience and ACTA certification, Charmaine is a seasoned professional in her field. Starting as a web designer, she has evolved into a digital marketing strategist and consultant at Sky Digital Agency.

Passionate about helping individuals communicate effectively, Charmaine specializes in storytelling, PowerPoint presentations, infographics, Canva graphic designing and video creation, social media for good, and web design.

Her workshops offer actionable and practical creative skills for students and professionals alike. She has worked with universities and polytechnics to help startup founders in their marketing strategies, such as NUS, SUTD, Ngee Ann and Temasek Polytechnic as a Startup and Business Mentor.

With Charmaine's casual and engaging teaching style, you'll discover the power of effective communication and unleash your creativity. Join her workshops to embark on a journey of learning, growth, and empowerment with a knowledgeable and experienced trainer by your side.

Get connected with Charmaine on LinkedIn

Course Enquiry Form

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398 SGD

Who is this course for?:

Our digital marketing curriculum is powered by Sky Digital Agency. If you're working with founders and/or entrepreneurship students, do get in touch to find out more about 8 different digital marketing programs we have to offer.

Level :Entrepreneurship Students
Class Size :Min. 10, Max. 30
Private Run :F2F or Zoom
Corporate Run :F2F or Zoom
Certificate of Completion