What you'll learn

• Introduction to Social Media for Good: Provide an overview of how social media can be a powerful tool for driving positive change in the world.
• Discuss real-world examples of successful social media campaigns that have made a difference.
• Help students identify causes and issues they are passionate about and want to advocate for using social media.
• Crafting Powerful Messages: Teach students how to craft compelling and impactful messages that resonate with their audience.
• Choosing the Right Platforms: Introduce students to different social media platforms and help them understand which platforms are best suited for their causes and goals.
• Creating Engaging Content: Hands-on exercise with trainer's guidance on creating engaging content for social media, including text, images, videos, and other multimedia formats.
• Building and Engaging a Community: Strategies for growing their audience, building relationships, and fostering meaningful conversations and interactions with their followers.
• Managing Online Activism: Challenges and risks of online activism, including potential backlash, criticism, and online harassment. Provide guidance on how to manage these challenges and navigate ethical considerations while engaging in social media activism.
• Measuring Impact: Evaluating the success of their efforts, introduce tools and metrics for tracking engagement, reach, and outcomes to assess the effectiveness of their social media advocacy.
• Planning and Implementing a Social Media Campaign: Provide guidance on planning and implementing a social media campaign for a cause or issue of their choice.