Daily session
45 min
Per week
225 min
Per quarter
2,250 min
Per school year
9,000 min · 150 hours
Overview
Practical visual design and production skills, from design principles to a real brand brief.
Digital Media Design runs 45 minutes a day, 5 days a week, for ten weeks each school quarter. In junior year, students learn the foundations one skill at a time. In senior year, they apply the same skills to real business briefs. Students research a real online brand and build its social media proposal.
Each quarter ends with a project that goes into the student's portfolio. Classes are kept to 20 to 30 students, so teachers can give real feedback on every project.
Junior year
Foundations of visual design · 9,000 min (150 hours)Q1 · 10 weeks
Design foundations
- The eight basic design principles
- Colour, typography and layout
- Reading and critiquing visuals
Quarter projectRedesign a school notice
Q2 · 10 weeks
Designing with purpose
- Posters, flyers and infographics
- A practical Canva workflow
- Designing for a specific audience
Quarter projectCampaign poster for a school or community cause
Q3 · 10 weeks
Mobile photography
- Light, composition and framing
- Product and portrait photos
- Editing on a phone
Quarter projectPhoto essay
Q4 · 10 weeks
Building a portfolio
- Combining design and photography
- Presenting your work
- Peer critique
Quarter projectJunior portfolio
Senior year
Design for business · 9,000 min (150 hours)Q1 · 10 weeks
Researching a brand
- Choosing an online brand to study
- Desk research
- Writing interview questions
Quarter projectBrand research brief
Q2 · 10 weeks
The social media proposal
- How marketing mechanisms work
- Content pillars and planning
- Designing a post series
Quarter projectSocial media proposal for the brand
Q3 · 10 weeks
Loyalty and the brand mantra
- How brands build loyalty
- What a brand mantra is
- Writing and testing a mantra
Quarter projectBrand mantra and visual refresh
Q4 · 10 weeks
Capstone
- Bringing the brand work together
- Pitching to a panel
- Final portfolio
Quarter projectCapstone pitch and senior portfolio
What students produce
- A design portfolio with posters, infographics and social posts
- A photo essay shot and edited on a phone
- A brand research brief with interview questions
- A social media proposal for a real online brand
- A brand mantra and visual refresh
Bring DMD to your schools
- Daily session45 min
- Per school year150 hours
- YearsJunior + senior
- Class size20–30 students
Includes teacher training.
Also see: Digital Media Communications
Communicating ideas through video, storytelling and presentation, then applying it to business.
Creative and digital skills education for workplaces, schools, TVET systems and communities.
Our Programmes
Our Services
Impact
