Most people want a second income before they need one.
Retrenchment is real, and the people who cope best are the ones who started building something while they still had a salary. That is a hard thing to do alone, on a Saturday, with no deadline and nobody checking.
This is the deadline and the people checking. Eight weeks, a cohort who know what you are working on, and three mentors who have each built a business of their own.
What we work through
Is this actually a business?
Your idea against three tests: is there a customer, can you deliver it repeatedly, and would anyone pay what it costs you to make. Most ideas fail one of these, and it is better to know now.
Who it is for, and who it is not
Narrowing from “anyone who likes this” to a customer you could name. Positioning, and the offers that follow from it.
A brand you can stand behind
Name, identity and the basics of looking like a real concern — done yourself, in an afternoon, without a design budget.
Your website, and hiring well on Fiverr
What your first site needs and what it does not. Then briefing, budgeting and choosing a freelancer so you do not pay twice for the wrong hire.
Pricing, profit and the numbers you avoid
What to charge, what it actually costs you, and a profit and loss you will keep updating. The week most people find uncomfortable and most useful.
Contracts, deposits and getting paid
The paperwork that prevents the arguments: scope, deposits, payment terms and what to do when a client goes quiet.
A marketing plan you will actually follow
Not a campaign. A small, repeatable set of things you can sustain alongside a full-time job.
Your plan, reviewed
You present the business plan you have built. Honest feedback from the mentors and from the people who have been in the room with you for two months.
Six-week cohorts cover weeks 1 to 6; the eight-week version adds marketing and the final review.
Three people who have each started something
Charmaine Lee
Sixteen years in digital marketing and more than 4,500 people trained. Builds the curriculum and runs the design, brand and marketing weeks.
Razi Shah
[Short bio — please send. Two or three sentences on what he brings to the bootcamp and which weeks he leads.]
Shirley Lim
Built a product business from her own entrepreneurial journey. Leads the sessions on starting small, first customers and what the early months really look like.
What they said afterwards
[Replace with the real LinkedIn recommendation. Paste it as written — a recommendation in someone’s own words always reads better than a tidied-up version.]
LinkedIn recommendation[Replace with the real LinkedIn recommendation. Paste it as written — a recommendation in someone’s own words always reads better than a tidied-up version.]
LinkedIn recommendation[Replace with the real LinkedIn recommendation. Paste it as written — a recommendation in someone’s own words always reads better than a tidied-up version.]
LinkedIn recommendationA place to keep learning after the eight weeks.
The bootcamp is the start of something larger: an online platform where the sessions, templates and recordings live, so you can come back to week five when week five finally becomes relevant. Members of early cohorts get it included.
Not sure yet?
Start with a free 60-minute webinar. Same subject, an hour, no commitment.
Creative and digital skills education for workplaces, schools, TVET systems and communities.
Our Programmes
Our Services
Impact
