Daily session
90 min
Per week
450 min
Per quarter
4,500 min
Per school year
18,000 min · 300 hours
Overview
Communicating ideas through video, storytelling and presentation, then applying it to business.
Digital Media Communications runs 90 minutes a day, 5 days a week, for ten weeks each school quarter. In junior year, students learn the foundations one skill at a time. In senior year, they apply the same skills to real business briefs. Students map a buyer journey and pitch a content plan for a business.
Each quarter ends with a project that goes into the student's portfolio. Classes are kept to 20 to 30 students, so teachers can give real feedback on every project.
Junior year
Foundations of media communication · 18,000 min (300 hours)Q1 · 10 weeks
Visual storytelling
- Design principles for media
- Story structure
- Media literacy
Quarter projectPhoto story
Q2 · 10 weeks
Mobile videography and storyboarding
- Shots, angles and sound
- Planning with storyboards
- Filming on a phone
Quarter projectStoryboard and short film shoot
Q3 · 10 weeks
Video editing
- Editing on a phone
- Pacing, captions and music
- Feedback and re-cuts
Quarter project60 to 90 second video
Q4 · 10 weeks
Presenting better
- Building a persuasive presentation
- Delivery techniques, including the power of the pause
- Presenting with confidence
Quarter projectPersuasive presentation
Senior year
Communication for business · 18,000 min (300 hours)Q1 · 10 weeks
Understanding people
- Human-centred design
- Audience interviews
- Turning insights into personas
Quarter projectAudience insight report
Q2 · 10 weeks
The buyer journey
- Mapping the buyer journey
- The right message at each stage
- Storytelling for business
Quarter projectBuyer journey map for a local business
Q3 · 10 weeks
Content for a client
- Planning content for a real or simulated client
- Producing video and social content
- Working to a brief
Quarter projectClient content package
Q4 · 10 weeks
Capstone pitch
- Pulling the business case together
- Persuasive pitching
- Final portfolio
Quarter projectCapstone pitch and senior portfolio
What students produce
- Storyboards and short films shot on a phone
- Edited videos with captions and music
- A persuasive presentation, delivered live
- An audience insight report and buyer journey map
- A content package for a client brief
Bring DMC to your schools
- Daily session90 min
- Per school year300 hours
- YearsJunior + senior
- Class size20–30 students
Includes teacher training.
Also see: Digital Media Design
Practical visual design and production skills, from design principles to a real brand brief.
Creative and digital skills education for workplaces, schools, TVET systems and communities.
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