Best Selling Course

Capstone Digital Marketing Program for Students

  • Last Update : 01 Aug 2025
  • English
  • 275 students
Entrepreneurship , Be Workforce Ready
12.0 Hour  (Smartphone)

Courses Description

In a digital and social world today, it is important for students to be equipped with social media and digital marketing knowledge for them to be better equipped for both tertiary education and the workforce when they graduate.

Knowledge of basic marketing and digital marketing frameworks will help us to apply what we have learned into different industry sectors we work in. Our workshops are curated based on "Need to Know" rather than Pure-Theory of "Good to Know".

We have conducted digital marketing programs for SUTD's Venture Building Programs, Temasek Polytechnic (LaunchPad) and Ngee Ann Polytechnic (Sandbox) founders and entrepreneurship students.

Course Fee: $398/pax (special discount for MOE schools for classes with 15-20 pax and above)

What you'll learn
  • The 4Ps vs 7Ps in Marketing Mix
  • The role of digital marketing in a buyer's journey with a brand or business today
  • Introduction to a digital sales funnel and integrated digital sales strategies
  • Map and explore content marketing hooks that our customers will be attracted to
  • What is a Social Media Strategy?
  • How can your Social Media Goals be S.M.A.R.T. goals?
  • How you can quickly plan 30-day worth of social media content
  • How to design in Canva - Top Tips, Design Guidelines for Social Media
  • Essentials to Lead Generation, i.e. Offer and Landing Pages
Course content
2 Modules • Best Selling Course • 12.0 Hour training



Class Portfolios and Resources | FAQs

Meet your Instructors
Charmaine Lee
Charmaine Lee
Chief Learning Officer, The Good Designers

Hello 👋🏼 I’m Charmaine, Chief Learning Officer at The Good Designers.

I’m passionate about all things creative, and in recent years I’ve been on a mission to design and deliver impactful learning experiences in social media, digital marketing, and graphic design.


I empower professionals, entrepreneurs, and educators with practical strategies to build authentic personal brands that stand out, attract opportunities, and drive meaningful engagement online. In today’s digital world, a strong personal brand isn’t just an advantage — it’s a powerful asset for credibility and career growth.


Beyond training and consulting, from Feb 2025 to Mar 2027, I dedicate several months each year as a Creative Industry Consultant and Curriculum Developer for the SEE Project, a World Bank initiative in the Federated States of Micronesia, where I design digital skills programs to uplift local high school and communities through creative vocational education.


My workshops are known for being hands-on, engaging, and packed with real-life case studies. I believe in learning that inspires action — equipping participants with frameworks, templates, and strategies they can carry into their daily work.


🎤 One of my favourite quotes:

“In learning you will teach, and in teaching you will learn.” – Phil Collins


👉🏼 IG: @learnwithcharlee

👉🏼 Get connected with Charmaine on LinkedIn

Course Enquiry Form

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398 SGD
Who is this course for?:
Our digital marketing curriculum is powered by Sky Digital Agency. If you're working with founders and/or entrepreneurship students, do get in touch to find out more about 8 different digital marketing programs we have to offer.
  • Level :Entrepreneurship Students
  • Class Size :Min. 10, Max. 30
  • Private Run :F2F or Zoom
  • Corporate Run :F2F or Zoom
  • Certificate of Completion
Pre-requisites:
Watch our video

Our Notable Clients

The Good Designers has conducted trainings with and for the following organizations, companies and government agencies: