How to be a Content Creator on Instagram for Students and Student Entrepreneurs

How to be a Content Creator on Instagram (Virtual or Face to Face)

✓ 75% Hands-on activity included in the workshop.
✓ For school students, private runs or school organized workshops.
✓ Public runs for students during school holidays in June and December are available.
Recommended for: 13 to 16 year olds for public runs, 12 to 19 year olds for private and school organized runs.
✓ Email us for details. Lunch provided for student public & private runs, i.e. Mc Donalds.

Duration: 5.5 Hr | 10 Hr | 15 Hr Options Available
Course Fee: $250/student | $450/student | $650/student

Recommended class size for Private Runs: Min. 5 students, Max. 12 students.

Recommended class size for School Runs: Min. 15 students, and Max. 40 students for Schools.
Special School, CCA and ASE Programs Discount: 20% to 50% depended on workshop dates and program types. Youth homes and youth at risks programs will receive more discounts.

Training will be held at client's premises in the schools.

Booking of a training date and confirmation needs to be done 21 to 30 days in advance to qualify for discounts.

If you would like to enquire or customize a workshop, please get in touch with us with our enquiry form at the bottom of the page. Thank you. :)

Course Objectives

✓ Let's explore the 'What' & 'Why' of Instagram Marketing for Business
✓ Pros & cons about Instagram marketing & advertising
✓ Personal vs Business Instagram Profiles
✓ Short & Long Term Goals on Instagram for Business
✓ What are SMART Social Media Goals?
✓ Content Strategy on Instagram for Business
✓ Graphic Design with Canva for Instagram Business Profiles
✓ Measuring Instagram marketing metrics & success

Course Content

1. Introduction to Instagram Marketing via:
- Good & Bad Case Study on Instagram
- Types of posts on Instagram, and what's the post objectives?
- A buyer's journey on the Internet
- Class Activity: Think of a business you're trying to promote. What social media posts would you create for the business and why?

2. Instagram Marketing Best Practices
- What you should and should not do on Instagram
- Pros & Cons of Instagram Marketing
- Mapping a 2 to 4 week plan on Social Media Plan for an Instagram Business
- Instagram Insights, Analytics, Learn what works and replicate what works!
- 5 Ways to Grow & Create Brand Awareness on Instagram

3. Discoverability on Instagram (Hashtags & Advertising)
- Max. 2,000 characters & 30 hashtags
- Hashtag Research & Strategy
- Ways to Grow your Instagram Following, Engagements and Advertising
- Class Activity: Instagram Captions & Hashtag on the class project (individual activity)

4. Design a Social Media Post for Instagram with Canva
- Graphic Design Dimensions (Graphics, IG Story, Videos)
- Graphic Design Tips (Colours, Fonts)
- Posting unto Instagram, Scheduling on Instagram (i.e. Buffer/Creator Studio)

5. Instagram Insights, Algorithm and Ad Targeting Basics
- What and Why Advertise on Instagram?
- Instagram Ads and How to Budget for Instagram Ads for a Business
- Participants Hands-on: 10~15 min (Plan & Strategize an Instagram Ad Proposal)

6. Final Class Activity: Design an IG Story with Canva
- Final Q&A with Trainer (10 min)

Important Note

The above curriculum is covered within 5.5 hour (10am to 4.30pm), Lunch Provided for Students.

For the 2 days (10 hr) and 3 days (15 hr) curriculum, please write in to us in the form below for the course outlines.
Note: For bigger class size in schools, more time will be required to deliver the content, or an assistant trainer will be engaged to assist in the class.

What you will need to bring to class:

1. Laptop (recommended)
2. SmartPhone (iOS or Android)
3. Questions about Instagram Marketing and Advertising

Behind the scenes training:

The Good Designers Corporate Training Clientele Singapore


Reach out to The Good Designers at if you would like to engage and/or enquire about "Ways to Shoot Professional Photos with SmartPhones" corporate training for your company or organization.

Get Inspired with Mobile Photography:

Liyana Ahmad, Adobe illustrator & SmartPhone Photography Trainer with The Good Designers

About the Trainer

Liyana Ahmad is a self-taught graphic designer, illustrator and an ACTA Certified Trainer. She shares her passion for design through illustration workshops with Adobe illustrator, and an ACTA Certified Trainer.

Aside designing and creating websites, Liyana trains in other subjects like Branding & Instagram Marketing with Sky Digital Agency, and creative topics like Adobe illustrator and SmartPhone Photography with The Good Designers.

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

Charmaine Lee - Founder of The Good Designers

About the Founder & Chief Learning Officer

Charmaine is the Founder and Chief Digital Marketing Officer at Sky Digital Agency and The Good Designers

Being a web designer by training, she designs, consults and trains individuals in design, seo, digital marketing, digital strategy, and creative topics like Infographics.

She started training and equipping her clients in Facebook Marketing, SEO Marketing, Email Marketing, Infographics and Web Design topics since 2015. Till date, she has conducted more than 1,500 hours of training, and she is an ACTA Certified Trainer.

Charmaine is passionate about training, and helping others through training. She makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Entrepreneurs, Trainers, Business Owners, and SMEs to leverage on.

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

She has curated more than 15 digital marketing and creative infographics and design course curriculums in the last 2 years, and personally trains and teaches these subjects.

As Charmaine believes in paying it forward to the community with her knowledge and skill sets. Aside training the public and corporates, she also trains youth-at-risks (in collaboration with MSF) under The Good Designers.

Get connected with Charmaine on LinkedIn

The Good Designers Corporate Training Clientele Singapore

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1. Who can i contact should i have questions?
You may e-mail us at

2. Is there a minimum class size to proceed?
Yes. We require a minimum class size of 5~10 students to proceed with the class.

3. Can I customize the course a little?
Yes, we accept customization requests. Most of the time at a small fee.

4. I'm a non-profit organization or a youth home, do you have more discounts for us?
Yes we do, please reach out to us via our web form below and share more details with us on your requirements. Including date of workshop and budget.
5. My question is not listed under FAQs.
Please get in touch with us in our enquiry form below.

Creative School Holiday Creative Programs by The Good Designers

Years of Experience in Design
Classes Conducted in last 5 years
Students Trained the last 5 years