Email Marketing with MailerLite Course (SkillsFuture Approved)

Email Marketing with MailerLite Course (1 Day)

Small class, hands-on training.
Course Fee: $360/pax (SkillsFuture Approved)
Corporate Training: 8 pax and above 15% discount

Time: 10am to 6pm
Venue: 6 Raffles Quay, #15-00, Singapore 048580
(3 Min Walk from Raffles Place MRT)

Course Objectives

MailerLite is FREE for your first 1,000 subscribers!

MailerLite is also 50% cheaper than MailChimp. Use MailerLite as an email marketing tool for their business. Learn how to use MailerLite’s pop-up to capture web visitors email and details (Learn from Case Study). Learn how to build an email database with MailerLite Landing Pages. Learn how to automate Email Campaigns, Resend, and use Personalization of your subscribers Name in your Email Campaigns


Course Content

1. Introduction to the workshop

(a) MailerLite is FREE for your first 1,000 subscribers
(b) MailerLite has FREE support even for FREE plans
(c) MailerLite VS MailChimp
i.e. MailerLite’s Paid subscription is at least 50% cheaper than MailChimp. Highly recommended email marketing platform to use if you are not an e-commerce website owner.
P.S. MailerLite is recommended for insurance agents, property agents, consultancy companies, and informative website owners (aka non-ecommerce website owners)
2. Introduction to UNLEASHING the POWER of Email Marketing via:
(a) WINNING STRATEGIES to grow your EMAIL LIST
(b) AUTHENTIC real world Case Study & Statistics
(c) APPLYING Key Principles in your EMAIL MARKETING

3. GROW your Business with EMAIL MARKETING
(a) Content Marketing: Theory and Concept
(b) 90% Educational and 10% Promotional
(c) Understand about buyer’s journey concept, and also how you can apply your buyer’s journey with Email Marketing
(d) Hands-on: Growing your SUBSCRIBER DATABASE with MailerLite Pop-Up Forms and Landing Pages
(e) Misconceptions with Email Marketing (Q&A Time)

4. Getting started with MailerLite
(a) Sign up for a FREE MailerLite account
(b) Import your email subscribers (CSV or Excel)
(c) DESIGN, and GENERATE code of lead generation pop-up forms
(d) Unique features of MailerLite’s Pop-up Forms
(e) Benefits of MailerLite’s Pop-up Form, delayed settings, exit intent, ability to show only on specific pages, etc
(f) Create an Email Marketing Campaign with MailerLite

5. Hands-on: Developing your very own Email Marketing Campaign
(a) Research, Brainstorm Email Marketing Campaigns
(b) Develop, Design and Curate Content of your Email Marketing Campaign

6. Learn how to resend your campaign to SUBSCRIBERS who did not open:
(a) Learn how to setup an auto-resend email campaign
(b) Re-send to SUBSCRIBERS who did not open, or did not click

7. 3 Winning Strategies in Email Marketing for:
(a) Higher Open Rates
(b) Higher Click Rates with Keyword Copywriting
(c) How you can growing your Email List

8. Final Q&A and Consultation time with Trainer

Pre-requisites:

1. Computer savvy, uses the computer at least once a day
2. Surfs the internet at least once a day

What you will need to bring to class:

1. Laptop & Charger
2. Mouse & Mouse Pad (Recommended for more control when you design and edit your videos!)

Special Arrangements:

1. For corporate trainings that require The Good Designers to provide laptops, do email us about your requirements: workshops@thegooddesigners.com

2. For corporate trainings bigger than 12 pax, we may recommend to have the corporate training conducted in an alternative venue, WIS@Changi Road 116 Changi Road, #05-01/15 Singapore 419718.

3. If laptops are required to be provided by The Good Designers, please write in to The Good Designers at: workshops@thegooddesigners.com

Behind the scenes Video of The Good Designers Training



Benefit of Infographics Marketing Video by The Good Designers



Charmaine Lee - Founder of The Good Designers

About the Trainer

Charmaine is the Founder and Creative Director of Sky Digital Agency and The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO) & Search Engine Marketing (SEM). Till date, she has conducted more than 1,000 training hours.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

Charmaine is passionate about training, and helping others through training. She strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also trains youth-at-risks (in collaboration with MSF) under The Good Designers.

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